I believe that my PR courses have prepared me for the stress I will deal with in the real world. On the NYC PR girls’ blog, Adrianna discusses six reasons why PR is so stressful. I was able to relate to each of these reasons and gain some insight on what my future in PR and event planning holds.
Here is Adrianna’s reasoning and my thoughts on it:
PR professionals have little to no control.
Adrianna is right; we cannot control the media. Whether you are representing an individual person or an organization, you do not have any control over what is said. Having said this, it is your job to maintain a respectable image for your client. This can be stressful because you also do not have control over the decisions your client makes. All you can do is give them strategic PR advice and be there to pick up the pieces if a communication crisis occurs.
Adrianna acknowledges that everyone has clients that will drive them crazy. I know that every client is not going to be an absolute delight to work with, which can be stressful. PR professionals need to know how to deal with an uncooperative client appropriately.
Adrianna knows that PR is 24/7 because whenever a crisis occurs a PR professional needs to be able to do damage control immediately. It is important to reach your publics before the media does, if possible. This can be stressful, but let’s face it, it’s a huge part of our careers.
Constant change and topping others.
Adrianna discusses how there are always new ways to reach your publics because the industry is ever changing. I completely agree with this statement. Five years ago social media was most likely not the most efficient way to reach your publics, but now it is one of the most useful outlets to utilize. Keeping up with the newest updates may be stressful, but it is your job.
Adrianna recognizes that keeping the media on good terms is crucial. They DO have control over what is said about your client. Make sure to be honest and ethical when providing the media with information. Relationship building is key to succeeding in the PR world.
As I said before, being able to build and maintain relationships is essential. Your coworkers or boss(es) may be high-strung, but you need to make sure to stay on good terms with everyone.
PR may be stressful but it definitely has its perks. If you are passionate about it, the benefits will outweigh the stress. Thanks to Adrianna for an awesome blog!